Please be advised that this function is a partner event with an external organizer. The registration link will send you away from the AMCHAM website to the website of the organizer.\; Please be advised that this event organizer may have different data collection/privacy and event cancellation policies than AMCHAM Thailand.
\n\nREGISTER NOW
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\nAs Thailand prepares to enter a new era of tourism\, the Thailand Tourism Forum (TTF) 2026 will be held on \;January 22\, and \;opens registration for what promises to be its most compelling edition yet. Marking its 15th year\, the nation&rsquo\;s largest and most influential hospitality event returns on \;January 22\, 2026 at The Athenee Hotel\, Bangkok\, bringing together the industry&rsquo\;s sharpest thinkers\, disruptors\, and decision-makers. TTF is organized by C9 Hotelworks and part of the C9 Sessions series. Over 1\,000 attendees are expected at the event. \;
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\nThis year&rsquo\;s theme\, &ldquo\;A World of Change\,&rdquo\; sets the tone for an afternoon designed to challenge assumptions and equip the industry with forward-looking insights. At a time when global tourism patterns are shifting and Thailand&rsquo\;s visitor landscape is diversifying\, TTF 2026 offers an unfiltered view of the market forces shaping the next decade.
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\nThe program opens with the BRAC prequel&mdash\;an energetic dive into how food\, beverage\, design\, and technology are rewriting Thai consumer culture. From the fight for culinary identity to the reinvention of food delivery and the rise of &ldquo\;third spaces\,&rdquo\; BRAC sets the stage for a larger discussion on experience-driven hospitality.
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\nThe main forum moves quickly into the realities of hotel investment\, the complexities of Thailand&rsquo\;s evolving accommodation landscape\, and the tension between lifestyle and legacy brands. Speakers from STR\, QUO\, Horwath HTL\, JLL\, Delivering Asia\, \; Central Pattana\, Marriott International\, and other major players will decode data\, unpack new ownership models\, and confront the challenges of resilience in an era where operational vulnerability can no longer be ignored.
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\nSustainability\, a recurring thread\, returns with deeper urgency&mdash\;shifting beyond compliance to become a strategic imperative for long-term value creation. The afternoon concludes with networking cocktails hosted by Marriott International and The Athenee Hotel\, offering a rare opportunity for high-level conversations in an informal setting.
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\nWith Thailand&rsquo\;s tourism sector at a pivotal moment\, TTF 2026 stands as the industry&rsquo\;s annual reset&mdash\;fast\, focused\, and unapologetically relevant.
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\nRegistration is now open\, and seats are expected to fill quickly. \;
2026 Event Schedule and Program
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\n2 \;pm onwards Registration Open
\n3 to \;3:50 pm Prequel - Bars\, Restaurants and Concepts (BRAC)
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\nThai Food Fight: Street Food vs Traditional vs Contemporary Thai
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\nSupaksorn &ldquo\;Ice&rdquo\; Jongsiri\, Chef and Owner of Sorn\, 3 Michelin Star Restaurant\, Bangkok
\nSamantha Proyrungtong\, Director of Extrovert Marketing Consulting/
\nFood and Travel Blogger/Founder of Vivin Grocery
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\nLight\, Sound\, Music and Mood: Getting Past the Plate
\nEva Lin\, Design Director\, AvroKO
\nPatricia Ho Douven\, Founder\, White Jacket
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\nBack Inside the Box: The Evolution of Food Delivery
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\nAlexander Felde\, Co-Founder &\; CEO\, N-Infinite\, Former Co-Founder foodpanda
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\nThe Third Space: Beyond Bars and Restaurants
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\nRohit Sachdev\, CEO\, Soho Hospitality
\nSumi Soorian\, Founder\, Mrs B Group &ndash\; Restaurant &\; Bar Consultant
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\nNumbers Don&rsquo\;t Lie: Building Success with Data\, Not Hype
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\nCharlotte Whalley\, Founder\, Director of Strategy &\; Commercial Insights\, Table 12 Consultancy
\nCo-Hosts
\nSumi Soorian\, Founder\, Mrs B Group &ndash\; Restaurant &\; Bar Consultant
\nRohit Sachdev\, CEO\, Soho Hospitality
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\n4 to 6 \;pm Main Event - Thailand Tourism Forum 2026
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\nThe Nexus of Thailand
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\nBill Barnett\, Managing Director\, C9 Hotelworks
\nPaul Keen\, Human Being
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\nInvesting in a New Tourism Future
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\nPhoom Chirathivat\, Head of Hotels and Alternative Investments\, Central Pattana (CPN)
\nDavid Johnson (Moderator)\, CEO\, Delivering Asia
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\nSo You&rsquo\;ve Got the Data\, Now What?
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\nJesper Palmqvist\, Regional Vice President Asia Pacific\, STR
\nSanjog Modgil\, Head of Overseas Hotels\, TCC Land International
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\nPartners in Progress: Reimagining the Owner&ndash\;Operator Dynamic
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\nSaharat (Sears) Jivavisitnont\, Executive Director\, Jee Teng Hospitality
\nBrad Edman\, Market Vice President &ndash\; Thailand\, Cambodia and Myanmar Marriott International
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\nDecoding Thailand&rsquo\;s Hotel Landscape
\nOrn Yomchinda\, Executive Vice President\, JLL Hotels &\; Hospitality Group
\nChanavudh Vanachaivong\, Senior Vice President\, JLL Hotels &\; Hospitality Group
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\nNew World\, New Rules: Why Thailand&rsquo\;s Legacy Brands Can&rsquo\;t Stand Still
\nDavid Keen\, Founder and CEO\, QUO
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\nNew Dimensions in Hotel Ownership
\nPrab Thakral\, President and Group CEO\, Boutique Corporation PCL
\nLeanne Reddie\, Chief Commercial Officer\, Global Asset Solutions
\nPitinut Robbins\, Senior Director Hotel Development &ndash\; Asia Pacific\, Marriott International
\nMatt Gebbie (Moderator)\, Director - Pacific Asia\, Horwath HTL
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\nThe Hotels That Won'\;t Be Standing: Why Resilience Is No Longer Optional?
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\nArmelle Le Bihan\, Founder and Director\, Green Building Consulting &\; Engineering
\nSustainability as Strategy: Charting the Next Chapter
\nEric Ricaurte\, Founder and CEO\, Greenview
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\nHost: Viona \;Zhang\, Deputy Managing Director\, C9 Hotelworks
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\n6 \;pm onwards: Networking Cocktails &ndash\; with compliments of Marriott International and
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\nVenue: The Athenee Hotel\, a Luxury Collection Hotel\, Bangkok
Organizer: C9 Hotelworks Hospitality Consulting Group
\nHost Event Partner: Marriott International
\nEvent Partners: \;Horwath HTL\, STR\, JLL Hotels and Hospitality Group\, QUO\, Delivering Asia\, AMCHAM Thailand\, Phuket Hotels Association
\nMedia Partner: \;Travel Daily Media
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\n LOCATION:The Athenee Hotel\, a Luxury Collection Hotel\, Bangkok UID:e.3314.3217 SEQUENCE:3 DTSTAMP:20260417T180404Z URL:http://www.connect.amchamthailand.com/events/details/thailand-tourism-forum-2026-3217 END:VEVENT END:VCALENDAR