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DTSTART:20251022T080000Z
DTEND:20251022T100000Z
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SUMMARY:YPC: From Insight to Influence: The Psychology Edge for Young Professionals
DESCRIPTION:Calling all young professionals! The AMCHAM Young Professional Committee is pleased to invite you to their upcoming event exploring psychological dynamics in the workplace and the marketplace.\n\n\n\nDiscover how to turn understanding into action with Gary van Broekhoven\, consumer psychologist\, university lecturer\, and creator of the GRAMS Method a powerful framework for quickly uncovering what people really think\, feel\, and need. With 27 years of experience across industries from gaming to healthcare\, Gary has helped brands like Disney and American Express transform behavioral insights into products\, services\, and strategies that stick.\n\n\n\nIn this session\, you'll learn how to:\n\n	Decode human behavior to navigate workplace dynamics with confidence.\n	Ask high-impact questions that uncover hidden needs and motivations.\n	Apply behavioral design principles to influence decisions and drive results.\n\nWhether you're building client relationships\, leading projects\, or shaping your career path\, Gary will equip you with the psychology edge to turn insight into influence.\n\n\n\nAbout the speaker\n\nGary van Broekhoven is a consumer psychologist\, university lecturer (ESADE\; University of the Thai Chamber of Commerce\, Bangkok)\, and inventor of the GRAMS Method for understanding users and customers\, a practical framework for fast\, insightful stakeholder and user interviews. With 27 years'experience\, Gary began by designing gambling machines\, gaining first-hand insight into habit formation and ethics\, before moving into a broad range of industries\, notably healthcare\, where the focus is on improving people's lives. He has worked with leading innovation consultancies and global brands\, including Disney and American Express\, helping teams turn behavioral insight into products and services that stick. Today\, he advises organizations\, teaches\, and delivers masterclasses in consumer psychology and behavioral design.
X-ALT-DESC;FMTTYPE=text/html:<span style="color:black\;">Calling all young professionals! The AMCHAM Young Professional Committee is pleased to invite you to their upcoming event exploring psychological dynamics in the workplace and the marketplace.<br />\n<br />\nDiscover how to turn understanding into action with&nbsp\;<a href="https://whatdrivesthem.com/"><strong><span style="font-family:aptos\,sans-serif\;">Gary van Broekhoven</span></strong></a></span>\, consumer psychologist\, university lecturer\, and creator of the&nbsp\;<strong><span style="font-family:aptos\,sans-serif\;">GRAMS Method&nbsp\;</span></strong>a powerful framework for quickly uncovering what people really think\, feel\, and need. With 27 years of experience across industries from gaming to healthcare\, Gary has helped brands like Disney and American Express transform behavioral insights into products\, services\, and strategies that stick.<br />\n<br />\n<span style="color:black\;">In this session\, you&#39\;ll learn how to:</span>\n<ul>\n	<li style="color:black\;"><strong><span style="font-family:aptos\,sans-serif\;">Decode human behavior</span></strong>&nbsp\;to navigate workplace dynamics with confidence.</li>\n	<li style="color:black\;"><strong><span style="font-family:aptos\,sans-serif\;">Ask high-impact questions</span></strong>&nbsp\;that uncover hidden needs and motivations.</li>\n	<li style="color:black\;"><strong><span style="font-family:aptos\,sans-serif\;">Apply behavioral design principles</span></strong>&nbsp\;to influence decisions and drive results.</li>\n</ul>\n<span style="color:black\;">Whether you&#39\;re building client relationships\, leading projects\, or shaping your career path\, Gary will equip you with the psychology edge to turn insight into influence.</span><br />\n<br />\n<strong><u>About the speaker</u></strong>\n\n<p><a href="https://www.linkedin.com/in/garyvanbroekhoven/">Gary van Broekhoven</a> is a consumer psychologist\, university lecturer (ESADE\; University of the Thai Chamber of Commerce\, Bangkok)\, and inventor of the GRAMS Method&nbsp\;for understanding users and customers\, a practical framework for fast\, insightful stakeholder and user interviews. With 27 years&#39\;experience\, Gary began by designing gambling machines\, gaining first-hand insight into habit formation and ethics\, before moving into a broad range of industries\, notably healthcare\, where the focus is on improving people&#39\;s lives. He has worked with leading innovation consultancies and global brands\, including Disney and American Express\, helping teams turn behavioral insight into products and services that stick. Today\, he advises organizations\, teaches\, and delivers masterclasses in consumer psychology and behavioral design.<o:p></o:p></p>\n
LOCATION:True Digital Park\, West Building\, 2rd Floor\, Classroom 1-3 BTS: Punnawithi (direct exit to True Digital Park) Click here for directions to Classroom 1-3 Please note that most venues in True Digital Park are fully wheelchair-accessible\, but Townhall L is not. If you have mobility concerns\, please contact our staff so that we can confirm suitability of the venue.
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SEQUENCE:3
DTSTAMP:20260417T222642Z
URL:http://www.connect.amchamthailand.com/events/details/ypc-from-insight-to-influence-the-psychology-edge-for-young-professionals-3141
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