Auto Council: Navigating Price Pressures: Automotive Cost Strategies in a Shifting Tariff Landscape
Date and Time
Friday Oct 10, 2025
4:30 PM - 6:00 PM ICT
Agenda
4:30 pm: Registration open for speaker presentation
5:00 pm: Speaker presentation
6:00 pm: Presentation concludes, attendees move to networking event
Location
Hilton Pattaya, Seaboard 1-2, Floor 17
Fees/Admission
Free of charge for registered participants of the Multi-Chamber EEC Networking only. No walk-ins will be allowed.
Contact Information
Khun Mai. Tel: 02-119-3363
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Description
REGISTER HERE to join the Multi-Chamber EEC Networking and secure your seat for this event.
Automotive suppliers are navigating a perfect storm — aggressive OEM cost-down demands, volatile raw material prices, and changing global tariffs that reshape the economics of every shipment. Join the AMCHAM Auto Council to hear from speakers for strategies to stay competitive in vehicle segments. The discussion will explore how Thailand’s suppliers are adapting their sourcing, pricing, and production strategies to survive and thrive in today’s trade and market realities.
About Speakers
Rick Hilchner has led Bosch Automotive Thailand (RBTA) and Robert Bosch Automotive Technologies (RBTY) as Managing Director. In this capacity, he is responsible for Bosch’s Vehicle Motion business - covering braking and steering solutions - across the ASEAN region. He also oversees the coordination of Bosch Mobility’s automotive operations footprint in East Asia, including ASEAN, Japan, Korea, and Oceania, comprising 18 manufacturing plants. Rick began his career in consulting with PwC Madrid and WZL Aachen before joining the Bosch Group in 2012. He holds a Master’s and PhD in Mechanical Engineering from RWTH Aachen University, along with an Executive MBA from ESMT Berlin.
AJ Dabydin is Senior Managing Director of Carrier HVAC with 20 years’ experience leading strategy and transformations, P&Ls, plant and manufacturing operations. He has extensive experience with global MNCs in multiple countries in Asia Pacific (Singapore, Vietnam, Thailand, Hong Kong SAR, China, India, Indonesia and Malaysia.) AJ has a Bachelor of Arts in Psychology, and a master's degree in Finance and Economics from Trinity College Cambridge.